Business Spotlight: Madame Phoenix Esoterica

Witches Goddess Candle

Madame Phoenix Esoterica

Hi! I’m Madame Phoenix. Proudly pagan for over 25 years, a witch and priestess. First and foremost, I believe that everyone should have the highest quality metaphysical supplies possible and I work to fulfill that belief and to help people with their Work!

How would you describe your business? I would describe what I do as a constantly growing, evolving process. I am driven to create, to experiment, to meet new challenges and to help people. This business embodies all of those values for me! There is a large body of traditional recipes in paganism, root-work, hoodoo, Wicca and the western mystery traditions that are based on the classic magical effects of the different herbs, resins, roots and oils that are used. Tapping into this is to tap into magic’s time honoured tools to great metaphysical effect. In addition to this, I constantly strive to combine ingredients in new and fresh ways to aid, inspire and transform my customers. As a witch, I honour the plant spirits and only use organic, fairly traded herbs and resins, and essential oils- no synthetics or perfume oils here! I want other people to have the same level of care and intention in their products that I put into what I use personally. I am a passionate vegan and take my magical ethics and environmental ethics very seriously.

Uplifting bath saltsWhat inspired you to start this business?  There is just such a lack of locally-made good, solid, well researched and constructed, properly made and accessible pagan spell craft products. Incenses, oils, baths, sprays and washes, grimoires, elixirs and such, made at the proper times and with the proper intention.  I wanted to fill that need and to help people get the best possible supplies for their spell craft and magical life. I had so many clients and friends asking me if I could make them something better, something stronger, something…more like what *I* used. I saw the need and was happy to oblige! I find it incredibly fulfilling.

Sweet dreams spray


Where can we find your business?  You can shop online at and you can buy my product in person at The Hermit’s Lamp, 425 Vaughan Rd in Toronto. (Andrew is awesome!) I am always expanding my line, so check in regularly to make sure you don’t miss something!

Second sigh Anointing candle



Do you offer wholesale, drop shipping, affiliate or other programs?  I definitely do offer wholesale, and you can also buy my supplies in bulk instead of individual jars. PM me for a wholesale price list. I also have a LOT of fun making exclusive lines of product for readers and spiritual workers based on their needs and the needs of their clients. If you are looking for something specific, don’t hesitate to ask!  I can help.

Protection spray
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